REAL TIME ADDS VALUE
Remember the last time you went to a concert or show? Let’s
assume you have one friend who would have enjoyed the show
but wasn’t able to attend: The longer you wait to tell him about
it the less you will remember and the less emotion you will feel
about the event. As time passes, you’ll have a reduced ability to
recall the event details.
Now imagine that you could share images, sounds, and
your thoughts in text in almost real time. Ever watched a live
TV show? The value of sharing events while the event is occurring
is apparent on TV. Wireless multimedia messages won’t be
TV, but they will be more like a short commercial—images,
sounds, and text combined to communicate with detail,
efficiency, and emotion and to allow the person on the other end
to better understand you. 223
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SPEED INFLUENCES THE VOLUME OF COMMUNICATION
The speed of our communication process influences the
amount of things we want to communicate. Real-time communications
allow us to share things while they still have relevance.
Human communication is often about human
experiences—things that somehow impact our five senses.
Even intense experiences eventually fade from our memory.
Communication of these experiences is best right after the
event, or ideally, during the event.
When was the last time you took pictures? Birthday party?
Vacation? Wedding? Pictures are usually taken at high-emotion
events so that we can capture the moment and remember it
later. How fun is it to share these kinds of photos with friends
soon after you take them? Many of us can’t wait to share our
pictures as soon as we get them. Trouble is, the longer you
wait, the less fun it usually is to share. As Wireless Internet
devices enable users to capture and transmit images, sound,
and other data the frequency of communication will increase.
amount of things we want to communicate. Real-time communications
allow us to share things while they still have relevance.
Human communication is often about human
experiences—things that somehow impact our five senses.
Even intense experiences eventually fade from our memory.
Communication of these experiences is best right after the
event, or ideally, during the event.
When was the last time you took pictures? Birthday party?
Vacation? Wedding? Pictures are usually taken at high-emotion
events so that we can capture the moment and remember it
later. How fun is it to share these kinds of photos with friends
soon after you take them? Many of us can’t wait to share our
pictures as soon as we get them. Trouble is, the longer you
wait, the less fun it usually is to share. As Wireless Internet
devices enable users to capture and transmit images, sound,
and other data the frequency of communication will increase.
ERODING EMOTION
One big problem exists: Emotions erode with time. You’ll put
up with co-workers who pull out pictures of some recent event
but most of us tend to run when someone suggests sitting down
to view that old home movie or pictures from that vacation
back in 1978. Newlyweds always seem to have a wedding
album handy but grandma and grandpa have theirs packed
away someplace (if you’re lucky).
So the goal becomes trying to share emotions in a timely
manner—in near-real-time whenever possible. Whether it’s an
IM session giving you a blow-by-blow account of the heated
debate coming from the corner office, a newly snapped pic of the
goings on down at the local pub, or a recently recorded audio clip
from your friends at the concert that you couldn’t get away for,
communication offers more emotional value when it is timely
and fresh. Wireless Internet applications will help users make the
most of personal communications while the content to be shared
still has value, before it erodes and becomes lifeless and dull. 222
up with co-workers who pull out pictures of some recent event
but most of us tend to run when someone suggests sitting down
to view that old home movie or pictures from that vacation
back in 1978. Newlyweds always seem to have a wedding
album handy but grandma and grandpa have theirs packed
away someplace (if you’re lucky).
So the goal becomes trying to share emotions in a timely
manner—in near-real-time whenever possible. Whether it’s an
IM session giving you a blow-by-blow account of the heated
debate coming from the corner office, a newly snapped pic of the
goings on down at the local pub, or a recently recorded audio clip
from your friends at the concert that you couldn’t get away for,
communication offers more emotional value when it is timely
and fresh. Wireless Internet applications will help users make the
most of personal communications while the content to be shared
still has value, before it erodes and becomes lifeless and dull. 222
NO, I DON’T WANT TO SEE WHAT YOU DID LAST SUMMER
Photos are a great example of sharing emotion. Think about
the pictures the average family takes: The subjects are people
and places that they care about—family and friends, places
they visited, etc. The activities pictured add more detail to a
child’s birthday party, a friend’s graduation, or scuba diving on
that Caribbean vacation.
Now think about what you do after you get the pictures
developed (assuming you don’t leave the film in a drawer for a
year). The natural inclination is to show others. Why do we do
it? To share the emotions that we felt when the pictures were
taken. Whether you were there when the picture was taken or
not, you’re still fair game when those pictures come back from
the photo lab.
the pictures the average family takes: The subjects are people
and places that they care about—family and friends, places
they visited, etc. The activities pictured add more detail to a
child’s birthday party, a friend’s graduation, or scuba diving on
that Caribbean vacation.
Now think about what you do after you get the pictures
developed (assuming you don’t leave the film in a drawer for a
year). The natural inclination is to show others. Why do we do
it? To share the emotions that we felt when the pictures were
taken. Whether you were there when the picture was taken or
not, you’re still fair game when those pictures come back from
the photo lab.
IT’S ALL ABOUT EMOTION
We all remember the AT&T long distance ads on television that
encouraged us to “reach out and touch someone.” Despite
what AT&T might have charged back in the good old days of
the long distance monopoly, we must admit that they had figured
out the most important driver of communication. They
realized that personal communication is largely an emotional
activity, and people will pay to share emotions. Now, we aren’t
saying that communication should make you cry, but communications
can allow the kind of sharing that people will value. 221
encouraged us to “reach out and touch someone.” Despite
what AT&T might have charged back in the good old days of
the long distance monopoly, we must admit that they had figured
out the most important driver of communication. They
realized that personal communication is largely an emotional
activity, and people will pay to share emotions. Now, we aren’t
saying that communication should make you cry, but communications
can allow the kind of sharing that people will value. 221
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