IT’S ALL ABOUT EMOTION

We all remember the AT&T long distance ads on television that
encouraged us to “reach out and touch someone.” Despite
what AT&T might have charged back in the good old days of
the long distance monopoly, we must admit that they had figured
out the most important driver of communication. They
realized that personal communication is largely an emotional
activity, and people will pay to share emotions. Now, we aren’t
saying that communication should make you cry, but communications
can allow the kind of sharing that people will value. 221

WIRELESS EFFICIENCY

As we mentioned earlier, humans have always sought to communicate
efficiently. Who wants to endlessly repeat something
or have to deal with not being understood? The most successful
persons throughout history have been those who communicated
well on some level. Perhaps it wasn’t through speech—an
engineer might choose a technical drawing to entirely communicate
an idea and avoid talking at all.

MULTIMEDIA MESSAGING

One of the Wireless Internet technologies on the near horizon
is Multimedia Messaging (MMS). MMS is an application that
uses a data call to a wireless device that delivers a message
capable of incorporating any of the following in an organized
and choreographed presentation:

• Pictures
• Data
• Text
• Audio
• Video
• Voice
Whereas SMS messaging typically uses a digital control channel,
MMS will be one of the first applications that make use of the
carrier’s higher speed data capabilities available in 2.5 and 3G systems.
MMS will take advantage of combinations of media to allow
users to communicate with more detail, emotion, and efficiency.
It’s important to understand how wireless mobility adds value to
multimedia by allowing the timely exchange of information.
MMS will be used to communicate in ways that even a digital
voice call can’t achieve. Though many of us have tried to
explain the sights and sounds around us while on a simple
voice call we can agree that the effect is poor at best. Just as
SMS will be the first nonvoice communications most of us
encounter, MMS will be one of the first 3G communications
we use in a wireless fashion.

MULTIMEDIA MESSAGING

One of the Wireless Internet technologies on the near horizon
is Multimedia Messaging (MMS). MMS is an application that
uses a data call to a wireless device that delivers a message
capable of incorporating any of the following in an organized
and choreographed presentation:

• Pictures
• Data
• Text
• Audio
• Video
• Voice
Whereas SMS messaging typically uses a digital control channel,
MMS will be one of the first applications that make use of the
carrier’s higher speed data capabilities available in 2.5 and 3G systems.
MMS will take advantage of combinations of media to allow
users to communicate with more detail, emotion, and efficiency.
It’s important to understand how wireless mobility adds value to
multimedia by allowing the timely exchange of information.
MMS will be used to communicate in ways that even a digital
voice call can’t achieve. Though many of us have tried to
explain the sights and sounds around us while on a simple
voice call we can agree that the effect is poor at best. Just as
SMS will be the first nonvoice communications most of us
encounter, MMS will be one of the first 3G communications
we use in a wireless fashion.

TECHNOLOGY IMPROVES SOCIAL INTERACTION

It is easy to think that all this new technology will dehumanize
us all and shift the emphasis from communicating with people
to interacting with technology. But the reality is just the opposite,
because innovations such as the Wireless Internet allow
for more frequent and detailed social contacts.
The Wireless Internet will be used more as a social medium,
making complex interactions less dependent on face-toface
encounters. Technologies such as wireless email and
messaging help maintain contact while away from friends and
family and are very useful for arranging impromptu face-toface
interactions. There will be an evolution from using a
voice-only phone to using a 2.5G or 3G computing or handheld
device to send pictures, coordinate diaries, organize social
events, and play games.
People will also benefit from the multimedia presentation
of information. The inclusion of graphics, sound, and animation
as part of the information that users consume conveys
much more than text. In an age of macromedia Flash and MTV
today’s users may reject information that is not presented in an
interesting way.