We all remember the AT&T long distance ads on television that
encouraged us to “reach out and touch someone.” Despite
what AT&T might have charged back in the good old days of
the long distance monopoly, we must admit that they had figured
out the most important driver of communication. They
realized that personal communication is largely an emotional
activity, and people will pay to share emotions. Now, we aren’t
saying that communication should make you cry, but communications
can allow the kind of sharing that people will value. 221