Branding will eventually replace the how. Just as consumers
talk about fueling up down at the local Texaco station but don’t
bother to explain if they filled up with diesel or gasoline, they
will talk about accessing the network via a particular brand.
Wireless Internet access brands will be not unlike the cellular
carriers of today; I’m an AT&T customer but often roam or use
another carrier’s network all while telling others I’m an AT&T
customer.
Even the most insightful futurists can’t guarantee exactly
what the interaction between culture and Wireless Internet
technology will result in. But even though the experts can’t
predict how the Wireless Internet will evolve, please keep one
thing in mind—the answer may someday be in your hand.