VIDEO ACCESS AND MOVIE RENTAL. Video content delivery
will be one of the leading drivers of the 3G broadband marketplace.
Consumers have a voracious appetite for all types of
media, particularly video (movie) content. In 1999, over 70
percent of households in the United States rented an average
of 1.3 videos per week.* The statistics for movie rentals confirm
the preference of movie viewers to stay at home to view
movie content. Since 1980, when VCRs first emerged as a
means of watching full-length motion pictures, the sales of prerecorded
rental and sell-through video cassettes has grown by
more than 66,000 percent as compared to box office theater
growth of 22 percent over the same period.† The video rental
business is projected to top $7 billion in 2000 and grow to $19
billion by 2004, with video sales reaching $20 billion.‡
Adult entertainment content ordering and delivery has been
one of the leading categories of early Internet usage. As such,
adult entertainment was an early adopter of user interface augmentation
through streaming video, private access to sensitive
material, and one-click ordering. In 1998, pay-per-view and
subscription adult entertainment accounted for about 40 percent
of the U.S. consumer paid online content market.§ Adult
entertainment, a multibillion dollar industry, will benefit from
broadband access. Consumers will be able to download private
content to their wireless devices or wireless-enabled viewers. 158