TARGETED ADVERTISING

TARGETED ADVERTISING. Targeted advertising is the customizing
and individual tracking of advertising to the specific
recipient of the advertisement. Wireless Internet systems can
customize, deliver, and track multimedia advertising to specific
groups of individuals.
Advertising is traditionally associated with the promotion of
branded goods and services. Because of the intolerance issues
of users in the wireless environment such as paying for incoming
calls and airtime privacy invasion, advertising should be
positioned differently with different associations. Advertising
over wireless should be linked to content, location, and e-commerce,
which will enable advertising to be positioned as a useful
service.