The Wireless Internet raises consumer power. By using the
Wireless Internet, people will become used to having as much
information as they need when making a significant buying
decision. Their information searching and digestion no longer
needs to be done at home: They will be able to access more
information outside the home, virtually anywhere, and at the
right time. For example, when buying a car, a user could have
all the latest information, including price quotes from competing
dealers, when visiting a dealer for a test drive.