Technology and the evolution of communications networks
have been phenomenal—truly the kind of advancement that
can leave users gasping in astonishment. Unfortunately, not all
of the amazement is positive. Users are increasingly shocked
and concerned about the lack of privacy and security in our
increasingly digital world.
Whereas the majority of users are essentially unconcerned
about privacy, a growing number of consumers and pro-privacy
organizations are pushing for protection. In most cases it’s individuals
who want privacy and companies, governments, and
other large organizations that want to violate it—even though
this is typically done in the name of marketing, law enforcement,
or even customer service. Most consumers are unconcerned
because they feel they have nothing to hide—as long as
there is nobody walking in the front door with a camera crew
people feel they have nothing much to worry about.