FREE. Someone else pays for what the users get. Maybe its
the content owners who forego payment in hopes of some
other future value, or sponsors might help defray costs via
advertising. This method is great for encouraging trials, but it
is difficult to sell that which had been free yesterday. We’ve all
encountered free stuff—remember those home cooked meals
as a kid? What do you think would have happened if mom
decided to start charging you after all these years? Can you
imagine your dad charging companies to advertise to you during
dinner in an attempt to defray household expenses?