CUSTOMER CARE. Customer care is the process of answering
customer questions about a company’s products or services. It
is estimated that over 65 percent of the cost of providing customer
support service originates from simple product and
billing questions.*
The cost of customer service is greatly reduced and customer
satisfaction is dramatically improved as customers and
suppliers are able to satisfy their information need via the
Internet. Furthermore, the capabilities offered by 3G wireless
Internet provide for even greater flexibility and convenience
from the field. The information gathered from the areas regularly
visited by a browsing customer allows companies to promote
similar products and services to them.